Yuksel Seeds once again places flavour at the heart of varietal innovation. Its Sweetloom tomato has been awarded the highest recognition by the International Taste Institute for the second consecutive year, further establishing itself as one of the leading premium tomato varieties in the market.
known for its distinctive ribbed shape, striking dark purple-black colour, and exceptional eating experience, Sweetloom has once again earned the prestigious 3-Star Superior Taste Award, a distinction reserved for products that achieve the highest levels of sensory excellence.
Based in Brussels, the International Taste Institute is one of the world's most respected organizations dedicated to the sensory evaluation of food and beverage products. Every year, thousands of products are subjected to rigorous blind tasting sessions conducted by an independent jury of renowned chefs and sommeliers. Evaluations are based on criteria such as first impression, visual appeal, aroma, taste, texture, and final sensation, ensuring an objective assessment focused solely on product quality.
Sweetloom particularly impressed the jury with its balanced flavour profile, natural sweetness, aromatic complexity, and rich texture. These attributes enabled the variety to once again achieve the highest rating, reinforcing its position as one of the most appreciated tomatoes among both consumers and industry professionals.
"We are especially proud of this recognition because it rewards one of the most difficult achievements in our industry: consistency” said Hicham Abba, Marketing Director and Area Manager for the Americas, Western Europe, Africa, and the Middle East at Yuksel Seeds. “Being distinguished for the second consecutive year confirms that Sweetloom is a variety capable of standing out not only for its agronomic performance, but also for the unique sensory experience it offers consumers. This recognition encourages us to continue investing in innovation while keeping our focus on what matters most: taste”.
The recognition received by Sweetloom strengthens Yuksel Seeds’ strategy of developing varieties that combine agronomic performance, adaptability, and superior eating quality. At a time when consumers increasingly seek authentic products with distinctive flavour and added value, Sweetloom continues to stand out as a variety capable of meeting these expectations.
