Yuksel Seeds will once again take part in Fruit Attraction 2026, taking place from 6 to 8 October at IFEMA MADRID, with a renewed presence and a larger exhibition space. This year, the company will unveil a new stand and a new location within the same hall, increasing its exhibition area from 60 square metres at the previous edition to 80 square metres.
This expansion will allow Yuksel Seeds to showcase its portfolio of varieties more extensively and highlight some of its main developments in crops such as tomato, pepper and cucumber, while also welcoming customers, growers, distributors and industry professionals.
One of the products once again taking centre stage will be Sweetloom, the heirloom tomato that has become one of the most representative varieties of Yuksel Seeds’ commitment to flavour. Following its prominent role at the company’s participation in last year’s edition, Sweetloom returns to Fruit Attraction this year with a new accolade that further strengthens its track record: recognised for the second consecutive year by the International Taste Institute for its organoleptic qualities and exceptional flavour profile.
This second consecutive recognition provides important backing for a variety that combines differentiation, quality and flavour, further establishing Sweetloom as one of Yuksel Seeds’ flagship products.
However, the company’s offering for Fruit Attraction 2026 goes beyond its established varieties. Among the new products to be presented at the stand is Yuksel Seeds new mini snack pepper proposition, developed to offer a differentiated alternative and respond to emerging consumer trends.
The “El Chico” snack cucumber will also play a prominent role. This new proposition is aimed at new formats and consumption habits, reflecting the company’s commitment to exploring new value opportunities within horticultural crops.
Alongside these new products, visitors will be able to discover a selection of key varieties from the Yuksel Seeds portfolio. In tomatoes, the company will present Amortoma, its heart-shaped ribbed tomato, together with Marcus, one of its leading pear tomato varieties, as well as a selection of cherry tomatoes including Zitronina, Snow Sweet and Romy 406, alongside its more recent additions, Minizano and Tiziano.
The portfolio will be complemented by key products in other crops, such as Zuzana eggplant and Quirino California pepper, reinforcing the breadth of Yuksel Seeds’ offering and its commitment to developing differentiated varieties to meet the diverse needs of the market.
“Fruit Attraction is a key event for Yuksel Seeds, and this year we wanted to take another step forward. We are unveiling a new stand, increasing our exhibition space and, at the same time, presenting new products that reflect the direction in which we are taking our breeding programme,” says Hicham Abba, Head of Marketing & Area Manager of Americas, West Europe, Africa & ME.
With this new participation in Fruit Attraction, Yuksel Seeds strengthens its presence at one of the leading international events in the fruit and vegetable sector and continues to advance its commitment to varietal innovation and the development of products that create value throughout the entire supply chain.
Yuksel Seeds will be exhibiting at Fruit Attraction 2026 from 6 to 8 October at IFEMA MADRID. Hall 9, Stand C27.
